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Plain-language guides for small businesses. Use them yourself. If you would rather have a hand, we are one message away.

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The 5-second test for your business page

Can a stranger tell what you do, who it is for and how to reach you, in five seconds?

4 min read

Branding

Logo, colours, type, voice and rules: what each one is for, and what you can ask for.

5 min read

Visibility

Who can have one, how to avoid duplicates, and what you should never share.

5 min read