The 5-second test for your business page

What the test is

Show your page to someone who does not know your business. Let them look for five seconds, then take it away. Ask three questions:

1. What does this business do?
2. Who is it for?
3. How would you contact them?

If they cannot answer all three, your page is making people work too hard. They will not. They will scroll on.

1. What you do

Say it in plain words near the top, in the first thing a visitor reads. "Quality solutions" says nothing. "We repair and service generators for small businesses" says everything.

On a Facebook page, this is your intro line and your category. On a website, it is the headline and the sentence under it.

2. Who it is for

A business that is for everyone feels like it is for no one. Name your customer: "for small restaurants", "for new parents", "for students preparing for exams". Naming who it is for helps the right people feel seen and helps others move on without wasting your time.

3. How to contact you

The easiest next step should be impossible to miss. If most of your customers message you, make the message button the obvious thing on the page. List one phone number and one other route. Keep them identical everywhere you appear, because different numbers on different pages make people doubt you.

Avoid forcing people to fill in a long form before they can ask a question.

A short checklist

• My top line says what I do, in plain words.
• It is clear who I do it for.
• There is one obvious way to message me.
• My name, photo and details match on every page I own.
• It reads well on a small phone screen.

Tick all five and your page passes. If not, start with the first one you could not tick.

Want a second pair of eyes?

We offer a free, short, preliminary look at your Facebook page and online presence, with practical notes on what to improve first. It is not a full audit. See the offer and its terms.