The LUKBRANDED rebrand, step by step
We documented our own palette, type, logo, voice and usage rules as a worked example of the method. It is a case study of the studio, not a client project.
A brand that looks like you mean it.
Branding is more than a logo. It is the set of choices, in look, words and rules, that makes your business recognisable and consistent. We develop your digital identity and, if you want, help you manage it so it stays consistent as you publish.
Who it is for
- Startups choosing how they will look for the first time
- Established businesses whose materials no longer match each other
- Professionals who want to look as capable as they are
Problems it addresses
- Your logo, colours and fonts change from post to post.
- Customers cannot tell what makes you different from the next business.
- Your flyer, your page and your website look like three different businesses.
- Nobody on your team knows the rules, so everyone improvises.
What is included
A brand identity can include the elements below. Scope is agreed with each client. Not every project includes a full logo or identity system: some businesses need a refresh, a clean-up or a set of usage rules.
- Logo and variations (when a logo is part of the scope)
- Colour palette
- Typography
- Voice and tone
- Usage rules, so everyone applies it the same way
Scope is agreed with each client. We do not publish packages that have not been confirmed. Message us what you need and we will write down exactly what is included before any work starts.
How it works
Discover
We learn what you sell, who buys it and what your current materials say about you.
Define
We agree the direction: how you want to be seen, how you sound and what the look should feel like.
Develop
We design the identity elements that are in scope and test them on real materials such as a post, a card and a page.
Grow
We hand over files and rules. If you want, we can manage the identity as you publish.
What you receive
- A written scope, agreed before work starts
- The identity elements in that scope, in usable file formats
- A short usage guide for you and your team
- Ongoing brand management, if you choose it, agreed separately
Questions
Do I get a full logo and identity system?
Only if that is what we agree. Scope is agreed with each client. Some businesses need a full identity; others need a clean-up of what they already have.
Can you manage my brand after the project?
Yes, as a separate arrangement that we agree with you.
How long does it take?
It depends on scope. We discuss timing with you before work begins.
What does it cost?
We do not publish a price list because scope differs for every business. Message us and we will talk it through.
Branding & Identity: let's talk it through.
Tell us what you want to achieve. We'll help you identify the next steps.